RunCabin Blog · Getting started

How long does it take to get a business website up?

July 14, 2026 · 7 min read

Short answer: anywhere from about a minute to a couple of months, and the range has almost nothing to do with the technology. A website is not slow because a computer is slow. It is slow because of the human parts - deciding what to say, finding your photos, writing the copy, and the back-and-forth of "can you move that, change this, try it in blue." Who does that work, and whether you wait in someone's queue for it, is the whole story.

If you just got licensed and you want to be found this week, here is the honest timeline for each route - and where the days actually disappear.

Route 1: Do it yourself on a page builder - several evenings to a few weeks

Signing up for Wix or Squarespace takes minutes. Ending up with a website you are proud to hand a customer takes a lot longer, because now you are the web designer. You pick the template, write every line, hunt for photos, and then fight the layout until it looks right on a phone. None of that is hard, exactly. It is just time, and it competes with the work that actually pays.

That is why the honest DIY timeline is not the afternoon the marketing pages promise. It is the string of evenings you keep pushing to next week because a real job came in. For a lot of owners the DIY site does not ship late - it ships never. If you enjoy the tinkering and have the evenings, it is a fine path. If you are busy running a business, know what you are signing up for.

Route 2: A freelancer or agency - usually a few weeks

Hiring someone removes the work from your plate and adds a different clock: their schedule and the review cycle. A custom site normally moves in rounds - a first draft, your feedback, a second draft, more feedback - and each round waits on both of you being free at the same time. That is what turns "it is basically done" into another two weeks.

The bigger cost is not the launch date. It is that the queue never goes away. New phone number, new service, holiday hours, a fresh set of job photos - every future change goes back through that same person, on their timeline, and often on their invoice. A site that took three weeks to build can take three days to get a typo fixed.

Route 3: A managed home-services company - days to weeks, plus a contract

These are the companies that call you the week you register your LLC. Someone builds and maintains the site for you, which sounds like the fast lane - and the build itself often is, once you clear onboarding. The catch is what surrounds it. A common pattern in this category is an upfront setup fee and a term commitment before anything goes live; Hibu, for example, has commonly charged around a $449 setup fee with a 12-month contract.

So the real timeline is onboarding plus a signed contract, and then the same queue problem as a freelancer: changes go through their support team on a ticket. Worth reading the fine print for a second reason too - with several providers in this category, if you ever cancel you lose the site itself. We wrote a whole piece on what you actually keep when you cancel a website company, because "how fast can I leave" turns out to matter as much as "how fast can I launch."

Route 4: An AI first-draft builder - minutes to a draft, then back to you

Newer "AI" builders (GoDaddy's Airo is the common example) will generate a first draft of a site in a few minutes from a few questions. That part is genuinely quick. But read what happens next: the AI writes the site once, and then you are dropped back into a normal page editor to finish it, fix it, and maintain it forever. The minute-long draft is real; the "and now it is done and stays done by itself" is not. For the difference between a one-time draft and a site you keep changing by asking, see what an AI-editable website actually is.

What actually slows a website down

Strip away the sales pages and every route runs into the same four time sinks. Knowing them is how you go faster on any path:

  1. The blank page. Deciding what your site should say - headline, services, the words that make a stranger trust you - is the single biggest stall. Most people underestimate it wildly.
  2. Photos. Real pictures of your work beat stock every time, but "I will send you the photos" is where projects go to sit for a week.
  3. Review rounds. The build is fast; the "try it this way instead" loop is not, especially when it bounces between two busy people.
  4. Waiting in a queue. If a human has to make each change, your timeline is really their availability - at launch and for every edit after.

Notice that domain and DNS setup - the part people assume is the technical holdup - is barely on this list. Pointing a web address at a site is usually a day or less. The content and the review cycle are what eat the calendar.

How to launch the same day

Same-day is absolutely possible, but only if you remove the two biggest sinks at once: the blank page and the review rounds. The fast path looks like this - start from a real draft instead of nothing, and be able to fix anything yourself immediately instead of emailing a request and waiting.

A few practical moves that compress any build into one sitting:

Where RunCabin sits

We built RunCabin's done-for-you websites specifically to take the blank page off your plate. You answer our questionnaire - your services, your area, your customers - and send your photos, and we build the site from your answers with AI, then a web developer finishes every page. There is no blank page to stare at and no page builder to learn.

AI does the first build so it's fast, and a web developer finishes every page so it's right: you'll see your first version within 24 hours of sending your answers and photos. It goes live on your own domain (a new one is billed at its yearly price) for a build starting at $499, then $39.99 a month for hosting (or $479.88 a year), with no long contract. Whoever builds your site, ask how changes work after launch before you sign, because that is the queue you will live with.

Your first version in 24 hours

Answer our questionnaire and send your photos. It's built with AI, finished by a web developer, and you'll see your first version within 24 hours. Starting at $499 to build, then $39.99 a month.

Start our planner →

Related reading: how much does a small-business website cost? · what is an AI-editable website?